Subtitles can be written in through a controller or through a USB keyboard. In addition to the original create-a-superstar and create-an-entrance modes, the game introduces the WWE Story Designer mode, where the player can now design storylines featuring WWE's weekly shows ( Raw, SmackDown, or ECW) and pay-per-views with storylines, scenarios, and matches of their creations using a variety of preset options, with over 100 different animations and 25 different locations to design each scene. The game features revamped create modes, which have received a complete overhaul compared to past years' editions. As of June 2010, the game had since been removed from the App Store.

This game became the first of the series to be available as an iPhone App. Raw 2010 adds several new features that primarily enable customization, such as a Story Designer allowing players to create their own playable WWE storylines, Road to Wrestlemania, an expansion on the Create-a-Finisher mode to include aerial techniques and for the Xbox 360 and PlayStation 3 versions, the customization of attire colors in a mode called Superstar Threads, a revamped Create-a-Superstar mode and a Paint Tool for creating logos to use on their created characters.

Raw 2010 involves players competing in various professional wrestling matches, either as one of the in-game characters based on WWE's roster or as a character created in the Create-a-Superstar mode. Similar to previous games in the series, WWE SmackDown vs. It is also the last game to feature ECW in its title. It also features the promotion's former third brand ECW.

The game is based on the professional wrestling promotion World Wrestling Entertainment (WWE), and is named after the promotion's two brands: SmackDown and Raw.

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